It is becoming more apparent how important social media is to small businesses looking to expand beyond their current reach or want to get noticed. According to a survey, over 70 small business owners use social media to double their marketing efforts. More than three billion people actively use social media, which means approximately 40% […]
In Africa, SMEs continue to be major drivers of the continent’s economy. The harsh reality is that we are now faced with uncertain times in Africa and around the world. The COVID-19 pandemic has jolted the world economy to its knees, and for startups, action must be taken towards ensuring that they succeed despite the […]
It is very important to find ways to delight your customers. One of the vital areas any SME in Africa should strengthen consistently is its customer service. Today, running a successful business goes beyond closing sales, you have to keep finding new ways to keep your customers happy. A happy customer will most likely become […]
Want to manage your budget or daily operations? Even if you are looking to automate your customer support. There’s an app for anything you want to automate with your business. Digital apps have evolved the way business is being done. Not only has it revolved the face of business, but they’re also becoming more prevalent […]
Several external and internal factors impact the marketing environment of a business. While some of these factors are within the control of the business, others aren’t. A combination of these internal and external factors makes up the marketing environment. What is a Marketing Environment? A marketing environment is a combination of internal and external factors […]
So you set up your business and are looking to grow your customer base? The typical onboarding cycle for most businesses is the same. The marketing team devotes itself every day to driving visitors and turning them into leads. While their sales team spends its time collecting qualifying organizing and chasing those leads… The challenge […]
Are you thinking of starting a wholesaling business in 2021? Wholesaling plays a fundamental role in the overall distribution and sales of a particular product. It is also a very competitive market, but you can be successful at wholesaling with the right resources and connections. Wholesaling gives you an advantage because unlike the retail business […]
Can’t afford to build an e-commerce website? Then you should shift your eyes to an online eCommerce site. Whatsapp provides the option for you to put up an online store to sell your products or services. Some of the benefits of using this platform are that it cost less data, easy to use, and available […]
Like every SME in Africa, poultry farming will only succeed when the right measures are taken—in most cases, learning what to do and what not can be the determining factor between a thriving agribusiness and a failed one. Failing to avoid common mistakes in poultry farming, can lead to a loss of some or sometimes […]
Successful SMEs in Africa can attest to the fact that these days, consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Their needs are also constantly changing and as a result of our ever-increasing reliance on the internet, rather than talking to one […]
