The Micro, Small, and Medium Enterprise (MSME) are estimated to be at over 40 million MSMEs in Nigeria. They contribute more than 50% to the Gross Domestic Product (GDP) with respect to job creation and national development. The scale at which the MSMEs contribute to the growth and development of the economy is quite high, […]
What are the main financial challenges SMEs face in Africa? Read this post to find out so you can avoid them. In Africa, SMEs provide an estimated 80 percent of jobs across the continent. This makes them an important driver of economic growth. But it takes a lot of strength to keep a small business […]
Are you looking for an SME loan in Africa? This post provides you with five important tips to increase your chances. Loans are amounts of money borrowed out by banks and other financial institutions for a set period of time. This financial support can be used for business or personal purposes, giving us the freedom […]
What are the common tax mistakes that SMEs make in Africa? Read this post to find out so you can avoid the same mistakes. You’ve probably heard the infamous quote that about 80% of SMEs today fail within their first 18 months of establishment. By any standard, these numbers are very shocking and tragic, but […]
CRM integrations can help you supercharge your tech stack. Want to know how? Continue reading this post. How do you supercharge your tech stack? Have you thought about using CRM integrations that can make life easier for you? As a business owner, you need to integrate many touchpoints in your business for seamless experiences, both […]
Customer profile analysis can boost your sales. Check out five methods in this post. You can generate better leads and increase your sales by finding the ideal fit for your business. Why? Because finding the correct leads on your customers can lead you to shorter sales cycles, and higher rates of customer retention, and help […]
Have you been struggling to improve your B2B Content Marketing? This post will provide six simple ideas to help you out. A content marketing strategy is like a roadmap or a blueprint. While it’s not set in stone, a marketing strategy is a set of guidelines to help you get from point A to point […]
Have you been struggling with your content marketing campaigns? Read this post to find five ways to improve yours today. Content marketing has proven to be the backbone of customer acquisition strategy. A survey by Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million […]
Is your business still contemplating whether or not to invest in Tiktok marketing? This post will show five reasons why you should. Continue reading. With over one billion monthly active users, 30% of TikTok users say they watch less video content on other platforms (YouTube, streaming, TV) after joining. Many still attribute Tiktok’s dizzying rise […]
What are the characteristics of a compelling B2B marketing copy? This post will show you seven characteristics that will help you craft better marketing copies. Content written to promote or sell a product or service, or to urge readers to take a specific action, is known as a B2B marketing copy. A B2B marketing copy […]
