Digital marketing has become the gold standard in advertising, thanks to the rise of social media and the accessibility of smartphones. This type of marketing has become an important aspect of every company’s marketing strategy, big or small. The difficulty is that internet marketing is difficult to master. It takes effort and resources to reach […]
How can SMEs in Africa combine online and offline marketing? Continue reading this post to find out. The covid-19 effect and cell phone penetration are accelerating the development of online business concepts in Africa. Business supply chains were interrupted as a result of the prolonged lockdowns, which limited demand, supply, and revenue streams. It became […]
Wondering why SMEs in Africa need a functional website for intercontinental trade opportunities? This post explains the importance of a functional website for a small business. The vision of every business is to achieve set goals and meet the demands of clients. It is also to create solutions peculiar to life challenges. Irrespective of the […]
How do we curb the mass migration of tech talents from Africa? Continue reading this post to find out the answer to this question. The search for commensurate rewards is one that drives the human pursuit in different sectors. From medicine to tech, to artisanship and entrepreneurship. This is why tech talents leave the continent […]
In honor of International Women’s Month, Tangerine Africa, a leading financial institution in Nigeria, has launched a campaign tagged #Protecting22Dreams to give hard-working female entrepreneurs free access to essential insurance plans for a year. About #Protecting22Dreams from Tangerine Africa Twenty-two women will have access to the #Protecting22Dreams insurance bundle through the campaign. This campaign gives […]
What are the tech trends that will affect African SMEs in 2022? Read this post to find out. Africa has long been regarded as a major frontier for global growth and investment, but in reality, has frequently fallen short of promises. Historically, the continent has failed to turn its vast endowment of human capital and […]
Are you in search of profitable business ideas for young women in Africa? In the spirit of International Women’s Day, this post will show you a few interesting ideas. Throughout history, the feminine gender has consistently demonstrated that they are far more than people suited for secondary jobs. This reality has been confirmed multiple times […]
In the spirit of the last International Women’s Day, SME360 is celebrating five women in business in Africa. Continue reading this post to know who they are and their achievements. Africa is blessed with many women who are into one business or the other. This continent leads the world in terms of the number of […]
What are the latest business trends for female entrepreneurs in Africa? Continue reading this post to find out our top five. When it came to losing their employment in 2020, several studies have found that women were the hardest hit. Some were laid off, while others needed to homeschool their children and care for the […]
What are the challenges of remote work? Continue reading this post if you would like to find out. Remote work is here to stay. Like every other thing, it has its cons and pros. A global pandemic ripped apart the traditional employment model two years ago, and many businesses are still making adjustments. We’ve moved […]
