Would you like to know the latest social media marketing strategies for SMEs in Africa? As a business owner, you probably spend so much time seeking the latest social media marketing strategies. And it’s not without reason. There are nearly twice as many active social media users today as there were only five years ago. […]
Are you looking for eco-friendly business ideas? An eco-friendly or green business exhibits a dedication to long-term environmental sustainability. Green businesses aim to have a beneficial impact on the environment and their surrounding community. This can be accomplished in various ways, including recycling, procuring local products, and increasing energy efficiency. Eco-friendly business ideas combine your […]
Looking for business ideas for stay-at-home mums? Before we go ahead, let’s take time to celebrate stay-at-home mums. If you are reading this, there’s a huge chance that you are one of them. One of the challenges that stay-at-home mums face is finding the perfect business idea. They need an idea that they can venture […]
What are the best business grants for African entrepreneurs in 2021? Accessing adequate funding is crucial to the growth of any business. Typically in business, when the inflow of cash ceases, so does the business. One of the best ways to access funds as an African Entrepreneur is through grants. However, accessing business grants for […]
Have you started to tap the benefits of SMS marketing for your business? We know that sending an SMS is a personal way to connect with friends and family. But do you know it can also be an effective business tool to connect with your customers and increase your ROI? As a business owner, you […]
We live in a world where everything we do, including starting a new business, has some levels of risk. Often, things happen that are beyond our control. If you are looking to start a new business in Africa, you must learn to expect the unexpected. As an aspiring business owner, identifying risks is the easiest […]
Building a great startup team is key to achieving your company’s goals. Such a team begins with a few passionate guys and a brilliant idea not to burn out. You must be aware of the different positions you need for the startup before you begin. These different positions require competent hands who also have the […]
What are the top digital marketing strategies for SMEs in Africa? Digital Marketing has become an indispensable part of the overall marketing mix of small businesses in Africa. This type of marketing refers to all forms of marketing done through digital platforms. Businesses, regardless of size or industry, now employ digital marketing to increase brand […]
Imagine for a minute what the internet would be like without Google. Quite a difficult one honestly speaking. By providing tons of free Google tools for SMEs, business owners can now run their businesses hassle-free. All it takes is access to the right business tool and at the right time. Below is a list of […]
One of the characteristics that distinguish entrepreneurs from non-founders is their ability to spot new business opportunities quickly. They have a flair for spotting market gaps and filling them with cutting-edge products and services. Every gap that an entrepreneur notices is usually a sign of a business opportunity worth examining and exploiting. When entrepreneurs decide […]
