Building a business requires caution and alertness especially when it comes to your customer’s perception of your business. Customer dissatisfaction can harm your brand and you may not be able to recover from the damage in a long time. Customer service is a major pillar of entrepreneurship and good customer service is a distinct feature […]
One of the best ways that small businesses in Africa can widen their audience and make more money is by taking advantage of social media platforms like Facebook. While billions of people worldwide see Facebook as a way to connect with friends, very few, have learned to see it as a way to make more […]
Entrepreneurism is one daring, attractive, and risky profession all at once. Almost everybody dreams of becoming their boss and pursuing the entrepreneurial path. However, few are truly ready to face the journey that lies ahead. Becoming a better entrepreneur each day requires hard work, passion, and consistency. You have to be ready to face the […]
If you’re starting a small business, a significant factor in its success is your marketing. According to Oxford Dictionaries, marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing attracts prospects, prospects become buyers, and buyers provide profit. Marketing is more than just putting your business […]
What skills should entrepreneurs in Africa possess? Behind some of the best companies in the world are entrepreneurs who have changed the world by providing life-changing solutions. To become entrepreneurs must possess certain skills. Entrepreneurship is exciting but can also be challenging. If you are thinking of becoming an entrepreneur, there are some skills you […]
Businesses, irrespective of their scales, need adequate funding to thrive. The sad part, however, is that accessing these funds can be challenging for business owners. This is mostly true concerning small businesses, as investors are often skeptical to invest in businesses with high risks. Despite the difficulties African small business owners face when trying to […]
Debt relief and the credit system are still very tricky. Unlike in Nigeria, the average American citizen has at least over $90,000 in credit owed. With being in debt practically being a normal expectation of adulthood in the USA, the narrative is quite different in Nigeria. Debt is something we often dread. This could be […]
Business partnership contributes to the success of several businesses and establishments out there. As SMEs in Africa, partnering with a business/organization your size or even bigger can lead to massive growth when done the right way. As with every relationship out there, a partnership requires putting a system in place to vet and guide the […]
Would you like to generate leads through your business blog? Successful owners of SMEs in Africa are continuously looking to expand their customer base and grow their businesses. Business growth is a long-term and challenging process, though. The good news is that you can actualize your goals quicker by having access to a stream of […]
Work from home ideas have been on the rise since the lockdown resulting from the pandemic. It is no secret that many people lost their jobs during this period. As a result, many people sought alternative means of earning money to sustain themselves and meet their needs. Have you been searching for work from home […]
