The real question before we begin is to ask yourselves if you need any social media, let alone Twitter. Twitter, like every other social networking application, is full of opportunities depending on the industry, product, and service you render. Twitter has positive indices for tech, health, education, style, travel fashion, and games. If your business […]
It is important for entrepreneurs to collaborate, regardless of the industry they find themselves in. It is no longer news that various businesses exist out there, so the need to outdo every competitor is on the rise each passing day. Not that competitors are bad, but what if there are ways to grow your business […]
The true meaning of the word “sustainability” is two-fold. It means the ability to maintain a certain growth rate or level. It also refers to the avoidance of the depletion of natural resources to maintain an ecological balance. Business sustainability, therefore, focuses on meeting the economic needs of the present without compromising the ability of […]
Do you know that taking your business online allows you to reach people globally? Some of the largest companies like Facebook, Amazon, eBay, Booking.com have leverage online, which has helped them scale their businesses globally. There’s a lot of potential in specific local markets throughout the world, but expanding it to a global scale can […]
One of the challenges you will experience as a small business owner is accessing adequate funding to attain your business goals. Experienced business owners will tell you that accessing funding for a business is no easy feat. If it were, Africa would be littered with more thriving businesses than failed businesses. However, being a pessimist […]
Having a good product is one thing but convincing your customers to buy is a whole new ball game. This is why your proficiency in selling comes in handy. Well-written and engaging words are important to every business. This is why copywriting plays a part in every way for your business, from brochures, blogs, and […]
One way to grow your business is through personal brand marketing. People only sold within the environment in the past. However, today, you can sell beyond your zone with social media, and the fact is people still want to do business with people and not with the product. One of the biggest things changing marketing […]
Are you planning to introduce a new product to the market? Flutterwave just became a unicorn and partnered with Paypal. Paystack was recently bought in part by Stripe. The headlines these days seem to be glistening with a lot of shiny news of erstwhile small startups achieving exceptional feats, and you are itching to be […]
For most small business owners, the market is likened to a huge sea where you row your little boat, throw in your line and hope to catch some fish. It is a highly unstructured and randomised system where hope and luck are the key strategies for success. If you fall into this category and are […]
Over the last few years, the African retail sector has experienced tremendous change. The African continent is home to more than one billion people, which is expected to increase to more than two billion by 2050. It also has the youngest population, with 226 million people aged between 15 and 25 years in 2016, according […]
