The idea of taking a business loan is often quite scary. Unfortunately, successful SMEs in Nigeria understand that taking periodic business loans is an undisputed aspect of owning a small business and one of the most difficult decisions an SME owner will face. Whether you’re aiming to grow your business exponentially or just to keep […]
Personality influences leadership and leadership revolves around people. Top leadership experts and coaches believe that everything about leadership is considered from the perspective of the people. How well do you relate with people? How efficiently do you communicate? Are you a team player or do you favour lone ranging? How do your values, principles, and […]
Why should SMEs get loans? The truth is that Small and medium enterprises (SMEs) play a big role in the economy. Although these SMEs grow in numbers, there are major setbacks such as lack of adequate capital and funding. As a business expands and gains a competitive advantage, the existing capital may not be enough […]
The term omnichannel is not new to the marketing industry. Most businesses might be using this technique without actually knowing this terminology. Omnichannel refers to the sales and marketing experience that your customers have throughout all your channels, whether it be in-store or online. It allows your customer to enjoy a seamless experience with the […]
Many SMEs make mistakes in setting up their market access teams. A simple online search shows technology as the new focus for businesses across most industries. This is especially noticeable in the high demand for integrating tech into the operations and products of small businesses. We are bombarded daily with media and PR articles on […]
Consumer behavior is the study of how customers select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. It is mainly concerned with the psychology, motivations, and behavior of the customers. For further clarity, consumer behavior also refers to the actions of the consumers in the marketplace and the […]
Choosing a bank for your personal banking needs can be quite a task. Bear in mind that the one you settle for will have a huge impact on your business. Therefore, you have to be careful with your choice as a step in the wrong direction will negatively affect your business sooner or later. If […]
Strategies serve as guides or templates for your business. If you are looking for a magic wand to show you the way, then you might have to look harder. The marketing world has been volatile in the past ten months of 2020 with some business not being able to survive the market from Covid-19 to […]
Using social media to promote your business online is a necessity. But often, the digital sphere can be a little overwhelming, especially when you wade into it without determining what matters most to your business goals. It’s not okay to just assume that your business is doing well on social because of the increase […]
