Starting a profitable business in Nigeria requires critical thinking and planning. Before jumping into any business, ensure that you have a thorough understanding of the fundamental metrics of its market. Every business has an inside secret. You must find that secret if your business will succeed. Understand the industry you are going into to increase […]
How do you sell an unknown brand? It is more difficult in an already saturated market where there is no newness and so many similarities. Today’s consumer puts value on the uniqueness of a brand more than its product. Finding customers is one of the most difficult challenges for an unknown brand. Having a great […]
Are you in search of low-cost marketing strategies for startups? One thing a couple of startups share in common is a tight startup budget. However, your business can be an exception with the help of some effective, low-cost marketing strategies. This means that you get to market your products and services to prospective customers without […]
Do you have an unregistered business in Nigeria and you need a quick loan? Many small businesses sometimes require additional cash or capital in the form of business loans to expand or stay afloat. When all other options for obtaining capital for your firm have been exhausted, acquiring a business loan may be the best […]
Every establishment has its fair share of difficult customers. We all know the popular saying, “The customer is always right.” But as a business owner, you might agree that customers can sometimes be downright difficult. The physical demeanor, facial expressions, and angry replies can leave you feeling frustrated. But it is important to understand that […]
The BOI FGN Special Intervention Fund is an initiative of the Federal Government to provide MSMEs funding through subsidized loans. How is this loan subsidized? Well, it comes with an all-inclusive interest rate of 9% per annum. This initiative aims to help MSMEs further develop their businesses. By so doing, it will stimulate economic activity […]
Want to start a successful freelancing business in Nigeria? You should read this. Freelancing is a term loosely used to mean making extra income on the side while having a 9-to-5. It is seen as a business that gives you the flexibility you need with your time. Either way, freelancing has come to be a […]
In the history of providing financial interventions for the Small and Medium Enterprises (SMEs) in Nigeria, a mix of funding in different areas, to support the textile, manufacturing, agriculture, pharmaceuticals, and housing sectors have received a boost to ensure the growth and sustainability of these industries to reduce the burden and effects of unemployment in […]
How do you sell yourself as a young entrepreneur? Sometimes young entrepreneurs believe that a great idea is all it takes to build a successful business. They minimize their importance and solely focus on growing and expanding their business. While this is good, there is a better strategy. Selling yourself is just as important as […]
Influencer marketing software help to make the task of an influencer easier. One aspect of social media marketing that is crucial to the success of online campaigns of businesses is Influencer Marketing. Today, lots of brands take advantage of influencers’ expertise to make their sales campaigns simpler, shorter, and more straightforward. The more you get […]
