To discover new market opportunities means to discover products or services that are potentially needed by consumers and are not being supplied by competitors. A successful entrepreneur must keep an eye on market openings and adopt innovative ways to grow their startup. Pursuing new market opportunities is one way to stand out from the competition, […]
Work from home ideas have been on the rise since the lockdown resulting from the pandemic. It is no secret that many people lost their jobs during this period. As a result, many people sought alternative means of earning money to sustain themselves and meet their needs. Have you been searching for work from home […]
Ever considered starting a VTU business? A few years back, the well-known way of loading a phone with airtime or credit is by buying a recharge card. Then loading it on your phone with a USSD code. According to NCC, we have over 165 million active GSM LINES in Nigeria as of September 2018. Nigerians […]
Are you looking for the cheapest businesses to start in Africa? There are lots of business opportunities scattered across the African continent. Despite obvious challenges like poverty, Africa is evolving at a fast rate. Small businesses spring up daily, contributing majorly to the GDP of diverse countries in Africa. In Nigeria, SMEs contribute as high […]
If you run an SME in Africa, you likely want to know what marketing challenge you are likely to face. Just like you, a survey was conducted a few days back by a team I worked with for the same reason. They wanted to know the challenges faced by Small and medium organizations. Out of […]
How do you revitalize a slowing business? If there is one major lesson we have come to learn in the marketplace, it is that “irrespective of its reach and impact, no business is completely immune to slowing down and potentially dying out”. We’ve seen brands that had been identified once as global giants, the likes […]
Setting up a marketing team is no small feat, especially for startups. You have probably heard the popular saying “people cannot buy a product that they don’t know about”. This statement emphasizes the importance of effectively marketing your products, as this is an essential lifeline for business sustenance. To do this, you need a regular […]
In my years of helping small business owners find their path into entrepreneurship, I have discovered that a lot of small businesses do not take out the time to set up their leadership structure. This is most common with sole proprietorships. At the start of the journey, this may not seem important to small business […]
One of the challenges businesses face is bad bookkeeping. Bookkeeping includes the processes of recording, analyzing, and arranging business transactions. It also involves maintaining an organization’s business transactions such as sales, purchases, payments, earnings, and receipts. Small, medium, and large businesses need to make use of complete and accurate bookkeeping data, ensuring that they regularly […]
Ever heard of invoicing apps? Sending invoices is great because it signifies that a sale or business transaction is about to be made by the business. However, preparing those invoices professionally could be a hassle – especially if your business has to create such invoices frequently. Rather than manually editing documents upon documents, there is […]
