There are many ways to build your small business, and till recently, the conventional ways alone are no longer adequate. You can utilise many other methods to build your business, methods that most business owners have not fully exploited. One of such ways is Thought Leadership. Thought leadership can be an effective marketing tool. It […]
Innovation is an idea that has been transformed into practical reality. For a business, this is a product, process, or business concept, or combinations that have been activated in the marketplace and produce new profits and growth for the organisation. This could also mean taking steps to improve or replace business processes to increase efficiency […]
In 2020, businesses faced cash flow issues that made many failures. We can’t easily forget how difficult it is to compete with large organisations. To reach a large part of your audience, then your business must have SEO rich content. These SEO rich contents don’t have to cost huge bucks. The good news here is […]
Ecommerce is fast taking over the business of buying and selling. Did you know that Africa has a massive 400 million internet users, making it one of the world’s most digitally connected continents? Technological innovations have played a key role in adopting eCommerce businesses in Africa, and ecommerce has become vital to extending retail services […]
Livestock farming is a lucrative field of farming. It involves breeding animals for the sole aim of consumption and making profit for the business owner. More entrepreneurs are venturing into this business due to its profitability. Moreover, as long as humans exist, the need for food will never go into extinction. Because the two major […]
One of the things you must learn to do as an entrepreneur is how to apply for a business loan. Having a great business idea is not all that matters; you must find a way to finance that idea. Capital is the life wire of any business, but raising it can be a huge challenge. […]
Entrepreneurs are daily decision-makers. From the big decisions that have a large scale effect on your business to the little steps that determine your business’s day-to-day activities, decision making is a core part of running a successful business enterprise in Africa. There are basic decision-making skills every business owner should possess and know how to […]
Do you want to make more money while you sleep? Then Affiliate marketing is here for you. Affiliate marketing is defined as promoting another’s product or service in return for a commission on sales. There are many including bloggers who take advantage of affiliate marketing. These bloggers or persons grow their blog and audience, which […]
It is no secret that the business environment is going through “uncertain times” currently. One of the characteristics of a striving business is increasing revenue, while that of a great enterprise is to survive a harsh economy. If your business only thrives during profiting situations, it means your enterprise is not reliable. The best economic […]
If you have managed a business for some time, one thing you must have realised is that setting up the business is just the first step. Many more steps are required to get it from being that new venture into your dream enterprise. One of such vital steps involves planning and executing a growth marketing […]
