How well is your business using social media to market? Marketing has evolved from being an offline strategy to taking over the digital space. In fact, new platforms are popping up every day, that’s even impossible to keep up. In 2021, social media is proving to be more important than ever, with a pandemic lurking […]
If you feel the need to be on the right side of the trends table, add a little hint of FOMO (fear of missing out) because of the new social media platform Clubhouse… Then I am here to tell you that you are probably on the queue with millions more. For the rest of you […]
Accessing grants is very important for small businesses. So are you thinking of starting your own business in 2021? Do you need funds to start, sustain and scale your business? No matter what phase you are in business, funds are crucial to achieving your business goals. Small business grants are an easy way to access […]
What is Venture Capital? Venture capital refers to funds which generally come into a company during the pre-IPO process, as investments and not loans. Venture capital investors are often referred to as venture capitalists (VCs). Another name for Venture capital is risk capital because when these investments are made, there is a high probability of […]
New product development is an essential aspect of running a business. Interestingly, most business owners don’t see the need to understand the process. However, there comes a time when you need to develop new products to keep your business afloat. Developing a new product is not necessarily becoming an inventor. Instead, it just means bringing […]
What do you know about the current online marketing trends? If you are like most business owners right now, your plans for the year 2021 are already underway including a detailed breakdown of the steps towards achieving them. Maybe you have started getting the tractions for the year rolling in already. No thanks to the […]
Almost every small and medium enterprise can relate to the problem of capital inadequacy. With so many brilliant and marketable ideas, just one thing seems always to be missing – money. In the world of business and financial empowerment, it takes more than ambition and willpower to breakthrough. Essentially, entrepreneurs need to have sufficient cash […]
Converting your knowledge is one of the easiest ways to build a new business. Are you the kind of person that people call for long hours to pick your brain, collaborate or share ideas? Then you are in the right place because we would be exploring how you can use your knowledge to become a […]
A pitch deck is important for every business. All successful SMEs in Africa know this: your company, idea or business venture will need financing from external investors sooner or later. Generally, most African entrepreneurs’ financial support comes from friends, family or government grants. Eventually though, and depending on how well your SME is growing, you […]
With 2020 in the books, the world is still in a state of tension and uncertainty. The COVID-19 pandemic, which has been front and centre since early last year, has caused a paradigm shift in the operations of Small and Medium Enterprises (SMEs) across the world, particularly in Africa. Looking forward to 2021, trends fast […]
