Jeff Bezos is a perfect example of the power of vision. He once drew a business plan for an online bookstore during a cross-country trip. At the time, nothing suggested that the company he hoped to establish would launch him into the coveted title of the “wealthiest man in the world by 2017.” Initially, Amazon […]
When it comes to investing money in a company, there are generally three ways one can do it. The first is through the stock exchange where small units (or more) of a company can be bought at prevailing market prices. The second one is venture capital; it enables new companies that are not quoted to […]
What exactly is brand merchandising – a big name, I suppose, but it’s not. Merchandising is the use of promotional materials like flyers, banners, t-shirts, pens, cups, etc. to promote your product or service to people. Before we had the digital boom that we see today, there was the distribution of fliers at marketplaces, t-shirts, […]
For every five businesses springing up, only one cross the five-year survival threshold. This is mostly a case of not leading the business in the right direction. As a business owner seeking to position your SME for growth and sustainability, scaling profits while at it, what’s the missing factor you should leverage upon? Beyond having […]
The management of a successful SME in Nigeria requires in-depth knowledge, and one of the ways to achieve this is by keeping a business expense sheet. A business expense sheet is simply a detailed report that tracks all the expenses incurred in the performance of contractual obligations for a client or during the execution of […]
Branding offers differentiation and helps you to stand out. There are two types of branding – personal branding and business branding. If you are running a business today, odds are no one would do business with you if you don’t have a look, theme or feel. The reason why you can differentiate a Samsung device […]
With the rapid improvement of technology, mobile phones have become almost impossible to do away with. Beyond making calls and sending messages, business owners now run their businesses directly from their phones. In addition to this, mobile apps have been designed to make running a business more effective. Below is a list of apps every […]
The mini importation business in Nigeria involves buying and selling of goods. The goods are purchased from other countries and then resold by the business owner for profit. As an SME in Nigeria considering the mini importation business, below are tips on how to go about yours and start making profit. 1. Register your business […]
While we are all striving to return to life, as usual, many businesses have been seriously affected by the pandemic. As such, they require all kinds of support to beat the effects of the pandemic on their economy. One such support is coming from Facebook. Yes, Facebook is providing post-COVID-19 support to small businesses around […]
Businesses face several challenges in today’s ultra-competitive environment. However, lack of funding lies at the forefront. For businesses in developing societies such as Nigeria, this challenge is even more pronounced. It is safe to say that without access to capital, no business can thrive as it plays a crucial role in the establishment, sustenance, and […]
