August 2, 2022

How to Register a Business Name in Nigeria

Would you like to know how to register a business name in Nigeria? Read this post as it provides you with all the important details. The Corporate and Affairs Commission is responsible for business registration (CAC) in Nigeria. The Companies and Allied Matters Act allowed for the creation of the independent CAC in 1990. The […]

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July 29, 2022

Gaps and Opportunities within the Nigerian Micro, Small, and Medium Enterprises (MSME) Space

The Micro, Small, and Medium Enterprise (MSME) are estimated to be at over 40 million MSMEs in Nigeria. They contribute more than 50% to the Gross Domestic Product (GDP) with respect to job creation and national development. The scale at which the MSMEs contribute to the growth and development of the economy is quite high, […]

July 27, 2022

Seven Things To Do Before and After Customer Meetings

Have you been struggling with getting positive results from your customer meetings? This post should fix that problem as it provides seven things to do before and after. Customer meetings are very important as they give you an understanding of the work to be done. You get to learn about your customers’ needs and have […]

July 25, 2022

Top Five Financial Challenges SMEs Face in Africa

What are the main financial challenges SMEs face in Africa? Read this post to find out so you can avoid them. In Africa, SMEs provide an estimated 80 percent of jobs across the continent. This makes them an important driver of economic growth. But it takes a lot of strength to keep a small business […]

July 22, 2022

Five Tips to Get an SME Loan in Africa

Are you looking for an SME loan in Africa? This post provides you with five important tips to increase your chances. Loans are amounts of money borrowed out by banks and other financial institutions for a set period of time. This financial support can be used for business or personal purposes, giving us the freedom […]

July 18, 2022

5 Common Tax Mistakes SMEs Make in Africa

What are the common tax mistakes that SMEs make in Africa? Read this post to find out so you can avoid the same mistakes. You’ve probably heard the infamous quote that about 80% of SMEs today fail within their first 18 months of establishment. By any standard, these numbers are very shocking and tragic, but […]

July 15, 2022

Supercharge your Tech Stack with These 5 CRM Integrations

CRM integrations can help you supercharge your tech stack. Want to know how? Continue reading this post. How do you supercharge your tech stack? Have you thought about using CRM integrations that can make life easier for you?  As a business owner, you need to integrate many touchpoints in your business for seamless experiences, both […]

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July 12, 2022

Boost Your Sales with these 5 Customer Profile Analysis Methods

Customer profile analysis can boost your sales. Check out five methods in this post. You can generate better leads and increase your sales by finding the ideal fit for your business. Why? Because finding the correct leads on your customers can lead you to shorter sales cycles, and higher rates of customer retention, and help […]

July 6, 2022

Six Simple Ideas to Improve your B2B Content Marketing

Have you been struggling to improve your B2B Content Marketing? This post will provide six simple ideas to help you out. A content marketing strategy is like a roadmap or a blueprint. While it’s not set in stone, a marketing strategy is a set of guidelines to help you get from point A to point […]

July 4, 2022

5 Ways to Improve your Content Marketing

Have you been struggling with your content marketing campaigns? Read this post to find five ways to improve yours today. Content marketing has proven to be the backbone of customer acquisition strategy.  A survey by Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million […]

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