What are the digital marketing trends for SMEs in 2021? Let’s look at 2020 in retrospect. 2020 was an unusual year in many ways. This was closely related to the Covid-19 pandemic. For instance, many companies had to move online to keep their employees working remotely. Similarly, an impressive number of SMEs found that digital […]
What’s the best business to start in 2021? This is a question that might be running through your mind as we approach the second half of the year. Some people venture into entrepreneurship knowing fully well what type of business to start. However, others can’t seem to decide amidst the several businesses out there. If […]
2020 was one of the most challenging years for small businesses in recent history. With the COVID pandemic and lockdown, there seems to be a shift in the way businesses are done. Where everything is online, we’re seeing more and more hybrid business models. Nonetheless, these businesses are quickly adjusting to what the new normal […]
It’s the second half of the year and small businesses are taking the time to reevaluate and realign strategies for their business growth. In 2021, small businesses have found new ways to reinvent themselves and take advantage of the opportunities that exist amidst the Covid-19 virus. However, knowing the best tips and strategies to implement […]
Are you looking for investment ideas in Nigeria? SMEs in Nigeria are seen as the most effective powerhouse to boost the economic demands in the country, especially poverty reduction and employment opportunities. Nigeria, widely regarded as the most populous black nation in the world and also known as the giant of Africa, is very rich […]
We are days away from the second quarter of 2021. As a small business owner, your business planning for these following months is likely to include new marketing trends. This trends are often needed to give some direction to business affairs. Utilizing effective marketing trends for small businesses will help you reevaluate what you’ve done […]
Nigeria remains a land blessed with vast opportunities. Being the largest country in Africa, Nigeria has a huge market that allows easy product penetration. Although plagued with a high unemployment rate and other disadvantages, there are still many untapped businesses that anyone can take advantage of. These untapped businesses in Nigeria have medium competition but […]
Marketing is the core of any business whether big or small. It includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. Marketing offers different benefits to businesses; a key factor in the awareness, interest and consideration stages. For a small […]
The waste management business in Nigeria is one area that’s not yet oversaturated. It is one of the dirtiest business areas most people do not intend to explore. However, it is indeed a goldmine that can fetch you a lot of income if you’re bold enough to take a step in that direction. Are you […]
In today’s world, where technology is king, businesses need digital marketing tools to thrive. While this may sound dramatic, these tools help in enhancing brand recognition and ultimately enhance sales. Digital marketing tools can help your business in various ways and one of them include; ensuring you spend less time on tedious and unproductive tasks. […]
