Ever wondered how big firms build their prospects list? If you are, like most people, on the verge of venturing into a new business or taking up a new sales role, you are probably having a hard time figuring out how to start. The uncertainty lying ahead is often a valid cause for concern. But […]
SMEs in Africa face several marketing challenges. This is because many entrepreneurs and small businesses struggle with marketing. Worst-case scenario, you run the department by yourself or have a team do so. In this piece, we look for creative ways to tackle these marketing challenges and how it shows up. Getting leads Getting a huge […]
According to a SEMrush poll, the biggest challenge of small businesses is cash flow. As a consultant for growing businesses this a bloc, I face all too well. A couple of entrepreneurs run businesses just to make a profit alone with no continuity plan. We agree that businesses need money to pay for their reoccurring […]
There is no special drug or hack to building your brand and community. The statement, “the patient dog eats the fattest bone” is for businesses as well. You can hire one of the best SEO content writers and your website or the content would not still rank first. This may come as a shock to […]
Building a business requires caution and alertness especially when it comes to your customer’s perception of your business. Customer dissatisfaction can harm your brand and you may not be able to recover from the damage in a long time. Customer service is a major pillar of entrepreneurship and good customer service is a distinct feature […]
One of the best ways that small businesses in Africa can widen their audience and make more money is by taking advantage of social media platforms like Facebook. While billions of people worldwide see Facebook as a way to connect with friends, very few, have learned to see it as a way to make more […]
Entrepreneurism is one daring, attractive, and risky profession all at once. Almost everybody dreams of becoming their boss and pursuing the entrepreneurial path. However, few are truly ready to face the journey that lies ahead. Becoming a better entrepreneur each day requires hard work, passion, and consistency. You have to be ready to face the […]
If you’re starting a small business, a significant factor in its success is your marketing. According to Oxford Dictionaries, marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing attracts prospects, prospects become buyers, and buyers provide profit. Marketing is more than just putting your business […]
What skills should entrepreneurs in Africa possess? Behind some of the best companies in the world are entrepreneurs who have changed the world by providing life-changing solutions. To become entrepreneurs must possess certain skills. Entrepreneurship is exciting but can also be challenging. If you are thinking of becoming an entrepreneur, there are some skills you […]
Businesses, irrespective of their scales, need adequate funding to thrive. The sad part, however, is that accessing these funds can be challenging for business owners. This is mostly true concerning small businesses, as investors are often skeptical to invest in businesses with high risks. Despite the difficulties African small business owners face when trying to […]
