Having a good product is one thing but convincing your customers to buy is a whole new ball game. This is why your proficiency in selling comes in handy. Well-written and engaging words are important to every business. This is why copywriting plays a part in every way for your business, from brochures, blogs, and […]
One way to grow your business is through personal brand marketing. People only sold within the environment in the past. However, today, you can sell beyond your zone with social media, and the fact is people still want to do business with people and not with the product. One of the biggest things changing marketing […]
Are you planning to introduce a new product to the market? Flutterwave just became a unicorn and partnered with Paypal. Paystack was recently bought in part by Stripe. The headlines these days seem to be glistening with a lot of shiny news of erstwhile small startups achieving exceptional feats, and you are itching to be […]
For most small business owners, the market is likened to a huge sea where you row your little boat, throw in your line and hope to catch some fish. It is a highly unstructured and randomised system where hope and luck are the key strategies for success. If you fall into this category and are […]
Over the last few years, the African retail sector has experienced tremendous change. The African continent is home to more than one billion people, which is expected to increase to more than two billion by 2050. It also has the youngest population, with 226 million people aged between 15 and 25 years in 2016, according […]
Do you run a startup in Africa? Starting a business can be a roller coaster ride with a mix of exciting and challenging days. While many startups in Africa spring up every day, few can survive the challenges of starting a business. You are likely to face frustrations in your first year as you attempt […]
Think about a brand right now as you read this content; chances are you thought about Apple, Samsung, LG, HP, Tecno, Coca-Cola, MTN, 9mobile, etc. They all have something in common, which is branding. Branding makes a product memorable and leaves a lasting impression. A huge part of their budget has gone into the branding of […]
Being a business owner comes with great responsibilities that push you to invest in yourself and your business. This investment can determine how far you go in the business world and how successful you become in the process. It is your duty as a business owner to develop yourself in every way possible to better […]
Do you know what a risk profile analysis is? No two people think and act in the exact same manner. Especially when confronted with decisions or crossroads, one’s reactions tend to be conditioned by their attitudes, mindset, past experiences and current situation, among other things. You need to be comfortable with the risk that you […]
Being a business owner comes with its unique responsibilities, staff-related issues, financial issues, and your business’s general growth. Sometimes it can be an isolated journey. Online communities allow like-minded business owners to connect and share experiences and advice on how to succeed in business. What are some of the advantages of online communities? Online communities […]
