Starting a business and growing it to a point where you can relax and watch the structures and systems you’ve put in place work for you is the dream of every entrepreneur. You can do many things as a small business owner to increase your business, grow your customer base, and generate more revenue. Here […]
Innovation has become such a buzzword in the African business scene that if you want to compliment any SME in Africa, calling them “innovative” is undoubtedly the best way to go. The result is that most of us assume that the word ‘innovation’ is simply a fancy new word for invention, wrongly assuming that they […]
Poultry farming in Nigeria has encountered some great improvements over the years, no doubt. However, that is not to say this farming sector is free of challenges. On the contrary, some farmers specialising in poultry farming are faced with problems cutting across various areas. The most common problems peculiar to poultry farming in Nigeria include: […]
The March Edition of SME360 Magazine focuses on celebrating female entrepreneurs in line with International Women’s Day. As a result, we were privileged to interview 6 amazing female entrepreneurs running their businesses in Nigeria. In this post, we provide you a summary of each of these interviews. Renee Chuks – Aldente Africa Renee Oluwaseun Chuks […]
High-quality free images are important to your marketing campaigns. Have you ever stopped scrolling on your phone to admire a really attractive picture? That’s how powerful pictures can be. Gone are the days when posting only text-based content was enough. Pictures say a thousand words now more than ever. Pictures can tell stories and portray […]
A successful business is often the product of an effective marketing strategy. As a business owner, you have to carefully evaluate each marketing strategy consistently to ensure that you are still getting the best results. This implies that some strategies that worked in 2020 may not produce the same result in 2021. Since we are […]
Introducing a new product to the market is never an easy task. It takes a lot of strategising and planning. Even at that, about 80 percent of new products still fail. This statistic must be scary and worrying especially if you are just thinking of new product development. So many factors contribute to the success […]
Every business owner must display certain financial habits for their business to succeed. Leaders have key characteristics that set them apart from other people. In the same vein, successful entrepreneurs tend to have a lot of similarities, and these features are many times, which make them successful in the first place. As an SME founder, […]
Most business owners do not consider emergency funds to be important. Research has shown that 20% of small business owners believe that their number one challenge in the start-up world is the lack of adequate amount of cash to keep things going. These monetary issues could be tied to limited sales, piling debts, mismanagement of […]
Business ratios help to measure business performance. Performance assessment is a huge part of growing a business. Periodically, it is important to assess how far the business is growing or otherwise, particularly in relation to the benchmarks you set or as compared with previous reports. One way to easily assess comparative growth on a company’s […]
