It is important for every business to be socially responsible. At the core of every business, survival is the need to make profit. However, profit-making is more achievable when the business centres around creating lasting impacts on society. Society is made up of people, a pool of existing and potential customers for businesses. We all […]
Performance assessment is a huge part of growing a business. Periodically, it is important to assess how far the business is growing or otherwise, particularly in relation to the benchmarks you set or as compared with previous reports. One way to easily assess comparative growth on a company’s financial performance is through ratio analysis. It […]
Today, a lot of successful businesses are being run by women. We are witnessing more women rise to take their place in sectors that men had initially dominated. Women are becoming more aware that they also can transform businesses as men could. Hence, indicating that women have the same magic fingers as men. As a […]
Being an SME in Africa requires unique and effective marketing ideas to keep things going. Marketing is an integral part of generating leads for your business and establishing your brand. You have to research your target customers and make use of the perfect sales channel, e.t.c. to ensure the business is up and running. The […]
Raising capital is key to starting, running, and scaling your business. Most businesses fail in their first year simply because they aren’t able to raise sufficient capital. When a business has sufficient capital, it can grow into a giant in the industry. It is no secret that raising capital is not so easy, especially for […]
It is becoming more apparent how important social media is to small businesses looking to expand beyond their current reach or want to get noticed. According to a survey, over 70 small business owners use social media to double their marketing efforts. More than three billion people actively use social media, which means approximately 40% […]
In Africa, SMEs continue to be major drivers of the continent’s economy. The harsh reality is that we are now faced with uncertain times in Africa and around the world. The COVID-19 pandemic has jolted the world economy to its knees, and for startups, action must be taken towards ensuring that they succeed despite the […]
It is very important to find ways to delight your customers. One of the vital areas any SME in Africa should strengthen consistently is its customer service. Today, running a successful business goes beyond closing sales, you have to keep finding new ways to keep your customers happy. A happy customer will most likely become […]
Want to manage your budget or daily operations? Even if you are looking to automate your customer support. There’s an app for anything you want to automate with your business. Digital apps have evolved the way business is being done. Not only has it revolved the face of business, but they’re also becoming more prevalent […]
Several external and internal factors impact the marketing environment of a business. While some of these factors are within the control of the business, others aren’t. A combination of these internal and external factors makes up the marketing environment. What is a Marketing Environment? A marketing environment is a combination of internal and external factors […]
