So you set up your business and are looking to grow your customer base? The typical onboarding cycle for most businesses is the same. The marketing team devotes itself every day to driving visitors and turning them into leads. While their sales team spends its time collecting qualifying organizing and chasing those leads… The challenge […]
Are you thinking of starting a wholesaling business in 2021? Wholesaling plays a fundamental role in the overall distribution and sales of a particular product. It is also a very competitive market, but you can be successful at wholesaling with the right resources and connections. Wholesaling gives you an advantage because unlike the retail business […]
Can’t afford to build an e-commerce website? Then you should shift your eyes to an online eCommerce site. Whatsapp provides the option for you to put up an online store to sell your products or services. Some of the benefits of using this platform are that it cost less data, easy to use, and available […]
Like every SME in Africa, poultry farming will only succeed when the right measures are taken—in most cases, learning what to do and what not can be the determining factor between a thriving agribusiness and a failed one. Failing to avoid common mistakes in poultry farming, can lead to a loss of some or sometimes […]
Successful SMEs in Africa can attest to the fact that these days, consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Their needs are also constantly changing and as a result of our ever-increasing reliance on the internet, rather than talking to one […]
Ride-hailing business is one of the fastest-growing businesses in Nigeria and many other parts of the world today. This is because transportation is one of the most important needs of man. We need to move from one place to another for several reasons but mostly to find our daily bread. It is no secret that […]
There are many ways to build your small business, and till recently, the conventional ways alone are no longer adequate. You can utilise many other methods to build your business, methods that most business owners have not fully exploited. One of such ways is Thought Leadership. Thought leadership can be an effective marketing tool. It […]
Innovation is an idea that has been transformed into practical reality. For a business, this is a product, process, or business concept, or combinations that have been activated in the marketplace and produce new profits and growth for the organisation. This could also mean taking steps to improve or replace business processes to increase efficiency […]
In 2020, businesses faced cash flow issues that made many failures. We can’t easily forget how difficult it is to compete with large organisations. To reach a large part of your audience, then your business must have SEO rich content. These SEO rich contents don’t have to cost huge bucks. The good news here is […]
Ecommerce is fast taking over the business of buying and selling. Did you know that Africa has a massive 400 million internet users, making it one of the world’s most digitally connected continents? Technological innovations have played a key role in adopting eCommerce businesses in Africa, and ecommerce has become vital to extending retail services […]
