As a small business owner, you may have this question in mind. “Why should I get a business website when I have an Instagram page?” Some SMEs in Africa have attained commendable success with their social media pages alone, and most of them get comfortable with not having a website. The truth is, there is […]
SMEs are defined differently across Africa based on the number of employees, assets owned by the company, annual sales, etc. But if you are aiming to build a business that has fewer than 250 employees and its capital and voting rights (25% or more) are not owned by one enterprise or jointly by several enterprises, […]
Ever heard about an “entrepreneur community?” Business owners can get business inspiration through several means and from various places. The right business inspiration can be the game changer that your business needed all along. Hence, as an owner of an SME in Africa, it is crucial to take advantage of all the avenues where you […]
We cannot discuss the idea of business without mentioning “competition.” Imagine an outdoor market in a developing country (a busy, bustling, lively, and noisy place). Customers move from one vendor to another, checking the price and quality of goods, haggling trying to get their money’s worth. Sellers trying their best to portray their goods in […]
Electronic commerce or ecommerce is a business model that lets firms and individuals buy and sell things over the internet. It is buying and selling products or services, making money transfers, and transferring data over an electronic medium that allows people to do business without the constraint of distance and time. Last year, as stay […]
Understanding credit obligations is key to attracting financial support. Getting financial support through loans is perfectly normal for SMEs. While there is absolutely nothing wrong in taking loans to support business financing, paying these loans back as at when due can make all the difference between the loans working for you and you getting into […]
How well is your business using social media to market? Marketing has evolved from being an offline strategy to taking over the digital space. In fact, new platforms are popping up every day, that’s even impossible to keep up. In 2021, social media is proving to be more important than ever, with a pandemic lurking […]
If you feel the need to be on the right side of the trends table, add a little hint of FOMO (fear of missing out) because of the new social media platform Clubhouse… Then I am here to tell you that you are probably on the queue with millions more. For the rest of you […]
Accessing grants is very important for small businesses. So are you thinking of starting your own business in 2021? Do you need funds to start, sustain and scale your business? No matter what phase you are in business, funds are crucial to achieving your business goals. Small business grants are an easy way to access […]
What is Venture Capital? Venture capital refers to funds which generally come into a company during the pre-IPO process, as investments and not loans. Venture capital investors are often referred to as venture capitalists (VCs). Another name for Venture capital is risk capital because when these investments are made, there is a high probability of […]
