New product development is an essential aspect of running a business. Interestingly, most business owners don’t see the need to understand the process. However, there comes a time when you need to develop new products to keep your business afloat. Developing a new product is not necessarily becoming an inventor. Instead, it just means bringing […]
What do you know about the current online marketing trends? If you are like most business owners right now, your plans for the year 2021 are already underway including a detailed breakdown of the steps towards achieving them. Maybe you have started getting the tractions for the year rolling in already. No thanks to the […]
Almost every small and medium enterprise can relate to the problem of capital inadequacy. With so many brilliant and marketable ideas, just one thing seems always to be missing – money. In the world of business and financial empowerment, it takes more than ambition and willpower to breakthrough. Essentially, entrepreneurs need to have sufficient cash […]
Converting your knowledge is one of the easiest ways to build a new business. Are you the kind of person that people call for long hours to pick your brain, collaborate or share ideas? Then you are in the right place because we would be exploring how you can use your knowledge to become a […]
A pitch deck is important for every business. All successful SMEs in Africa know this: your company, idea or business venture will need financing from external investors sooner or later. Generally, most African entrepreneurs’ financial support comes from friends, family or government grants. Eventually though, and depending on how well your SME is growing, you […]
With 2020 in the books, the world is still in a state of tension and uncertainty. The COVID-19 pandemic, which has been front and centre since early last year, has caused a paradigm shift in the operations of Small and Medium Enterprises (SMEs) across the world, particularly in Africa. Looking forward to 2021, trends fast […]
Omni channel and multi channel. What’s the difference? In this article, we will be looking at the differences between omni channel and multi channel. Whether these are completely new terms to you or you are aware of them but need clarity on what they really mean. I have simplified this in this post to help […]
Do you know that you can subscribe to SME360 Magazine? Why should you do that? Just like every other business magazine, SME360 Magazine presents you with an array of benefits. In this post, we will look at 10 reasons why every owner of an SME in Africa should subscribe to this magazine. Ready? Let’s get […]
What if you’ve identified your strength in a service already dominated by a big player? Is there a chance for your small business to hope for any kind of success? Your instincts might also trigger fright or flight. This article is prepared to make you scratch all that. And help you become a fighter (not […]
Ever heard about “automated marketing?” Are you looking for ways to save time and still get your marketing going without you being available? There are tons of information on which software would be useful for your businesses. However, in this article, we would drill on the necessary small business tools to help you why you […]
