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SMEs in South Africa

3 Common Mistakes SMEs Make When Setting Up Their Market Access Team
Chima Ezeokoye
by Chima Ezeokoye
November 10, 2020

3 Common Mistakes SMEs Make When Setting Up Their Market Access Team

Many SMEs make mistakes in setting up their market access teams. A simple online search shows technology as the new focus for businesses across most industries. This is especially noticeable in the high demand for integrating tech into the operations and products of small businesses.  We are bombarded daily with media and PR articles on […]

Let’s talk digital marketing and consumer behavior
Tobi Asehinde
by Tobi Asehinde
November 9, 2020

Let’s talk digital marketing and consumer behavior

Consumer behavior is the study of how customers select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. It is mainly concerned with the psychology, motivations, and behavior of the customers. For further clarity, consumer behavior also refers to the actions of the consumers in the marketplace and the […]

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