Knowing the success factors for SMEs in Africa helps entrepreneurs know how to keep their businesses competitive. Starting and running a successful small, medium, and micro-enterprise in Africa is no easy feat. There are tons of factors that can directly or indirectly affect the forecast or objectives of your business. According to reports about 50% […]
Any business that wants to have a long-term online presence should invest in SEO campaigns. We’ll go through seven reasons why your SEO campaigns might be failing in this article. SEO trends are always shifting, making it difficult for marketers to stay on top of them. However, the value of your consumer persona searching for […]
Are you planning to create a content marketing strategy for your business but don’t know how? According to research in 2020, about 63% of businesses don’t have their content marketing strategy documented. The remaining 37% with well-documented content marketing strategies are more successful. We leave the success of our businesses to luck when we run […]
Imagine for a minute what the internet would be like without Google. Quite a difficult one honestly speaking. By providing tons of free Google tools for SMEs, business owners can now run their businesses hassle-free. All it takes is access to the right business tool and at the right time. Below is a list of […]
A business name is one of the most important parts of owning a business. This is because it is not just a name; it is a brand, a concept that becomes associated with you and your products or services. Many business owners often relegate the idea of carefully picking a name for their business to […]
