Social media is one of the most potent tools in the hands of small businesses today. These platforms are among the most formidable allies to grow your small business. How is that even possible? Well, do you know that there are over 2 billion social media users worldwide? This means that the customers you are […]
How can your business take advantage of social media advertising in 2023? Continue reading to find out. For every company out there, there is an in-depth goal to increase its market share in both the local and global market space. The profit margin of a company is largely dependent on the audience at its disposal. […]
The emergence of e-commerce in Africa has seen online shoppers take advantage of the convenience its offers. Today, vendors can deliver goods directly to the doorsteps of shoppers. On the other hand, shoppers have the flexibility of selecting payment channels, using debit cards, or paying on delivery. As e-commerce continues to evolve and shape business […]
How well is your business using social media to market? Marketing has evolved from being an offline strategy to taking over the digital space. In fact, new platforms are popping up every day, that’s even impossible to keep up. In 2021, social media is proving to be more important than ever, with a pandemic lurking […]
Do you know that social media can help you cut down on operating costs? Managing a business can be a daunting task and growing a successful one requires scaling through the myriad challenges in the complex business environment. Financial issues are one of such common business challenges. The availability of funds or otherwise often impacts […]
One of the best ways to increase your online visibility is by being where your target audience is. Every business has an ideal audience they are trying to communicate with, and if you are not where they are, you might just be leaving money on the table. In the online marketing space, Instagram is one […]
Using social media to promote your business online is a necessity. But often, the digital sphere can be a little overwhelming, especially when you wade into it without determining what matters most to your business goals. It’s not okay to just assume that your business is doing well on social because of the increase […]
It is quite important to say that digital marketing is a concept to consider in this era if you’re a business owner or want to start a business. Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital marketing has become the major technology […]
The World Bank and African Development Bank reports that there are 650 million mobile users in Africa alone. This number is growing exponentially. This implies that more people are adapting to the usage of not just mobile phones but migrating to the use of smartphones and social media. It is an “inside secret” that when […]
Some traders in Jos say they are making brisk sales via social media platforms during the current Coronavirus (COVID-19) pandemic in the state. One of them, Mrs Dinatu Pam, said she was selling between 15 and 20 bags of tomatoes, onions and Irish potatoes online on a daily basis. “Before the outbreak of the pandemic […]
