September 30, 2021

Social media marketing: Choosing the right social media platform for your business in 2021

Do you know the right social media platform for your business? In today’s world, social media has become an indispensable tool to connect with people online and promote businesses. With 3.6 billion people using social media worldwide, it is easy to see why most businesses brands are taking advantage of social media to push their […]

September 8, 2021

Top 5 social media marketing strategies for SMEs in Africa

Would you like to know the latest social media marketing strategies for SMEs in Africa? As a business owner, you probably spend so much time seeking the latest social media marketing strategies. And it’s not without reason. There are nearly twice as many active social media users today as there were only five years ago. […]

10 Ways To Promote Your Business On Social Media
October 2, 2020

10 Ways To Promote Your Business On Social Media

Social media is one the fastest digital marketing platform that promises rapid growth for small businesses, in terms of global and local reach. Before the rise of the digital world, if a business wanted to gain the attention of their customers, they had to first pay a huge amount for a TV or radio space. […]

How Businesses Can Leverage Social Media For Additional Revenue In Q4 Of 2020
September 24, 2020

How Businesses Can Leverage Social Media For Additional Revenue In Q4 Of 2020

The World Bank and African Development Bank reports that there are 650 million mobile users in Africa alone. This number is growing exponentially. This implies that more people are adapting to the usage of not just mobile phones but migrating to the use of smartphones and social media.  It is an “inside secret” that when […]

July 9, 2020

10 Ways Social Media Can Help Your Business

What if I told you that your product or service could reach millions of people right away? What if you could sell your product right to your target audience in the most cost-effective way and maximize profit? Well, this is possible thanks to the power of social media! In our world today, social media is […]

safety tips for business owners
May 1, 2020

Safety Tips for Business Owners While Navigating the Online Scene

I believe that before we can begin to give safety tips we must at least have an understanding of the topic in question. The online scene for the purpose of this article refers to social media and internet. Businesses now thrive online and as a business owner who plans to delve into this online market […]